Key Audit Areas
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Conversion Path Mapping: Analyzing the journey from landing page to the “Thank You” page to find where users drop off.
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Mobile-First Optimization: Ensuring your store performs flawlessly on touchscreens, where over 60% of WooCommerce traffic typically resides.
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Checkout Friction Analysis: Identifying unnecessary fields, confusing shipping calculations, or “hidden” costs that cause cart abandonment.
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Visual Hierarchy & Branding: Auditing typography, color contrast, and call-to-action (CTA) placement to ensure the user’s eye is led naturally to the buy button.
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Performance Metrics: Correlating slow load times with specific UI elements that might be hindering the user experience.
The Audit Workflow
| Phase | Activity | Deliverable |
| 1. Discovery | Reviewing Google Analytics & Heatmaps. | Behavioral Heatmap Report |
| 2. Heuristic Evaluation | 10-point usability check against industry standards. | Friction Point Map |
| 3. Content Audit | Reviewing product descriptions and imagery. | Microcopy Improvements |
| 4. Strategy Session | 1-on-1 consulting to discuss findings. | Prioritized Fix List |
